Historically, challenge coin was awarded by military unit commanders in recognition of special achievement made by a member of the unit.
They are also known to be exchanged and traded during recognition visits to different international organizations, bases and service tours.
These coins have been heavily collected by active and retired service members and law enforcement personnel for years.
Modern challenge coin is made in a variety of sizes and often include popular culture references such as superheroes as well as known characters in a parody.
Many companies today are using them to build morale in teams, link people with similar interests and even to promote their brand.
Challenge coin designs today are pushing the boundary of what a challenge coin could mean or be used for.
One thing is for sure, personalized metal coin further strengthen the sense of bond within people that both give and receive them.
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